The Spread The Word to End the Word is a United States national campaign encouraging individuals to sign a petition to stop using the word “retard”. Six years ago the campaign organizers launched the Spread the Word to End the Word campaign to build awareness for society to stop and think about its use of the R-word. The campaign is online based and there is a direct website that supports the campaign. However, the problem with the website is that it limits the campaign to the Internet. This being said, access is an issue with the campaign; it limits people who don’t have access to Internet and contributes to the digital divide. The website also displays the use of social media activism. The use of sites like Facebook and Twitter help make a movement for the campaign. However, while many people argue that Facebook and Twitter do contribute to the campaigns success, many argue that the campaign uses slacktivism. This means that simply liking a Facebook page doesn’t exactly help the issue at hand.
Coca-Cola is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups(Coca-Cola Co.). Coca-Cola is involved in many community support events that include grants, scholarships, educational programs, HIV/AIDS prevention, sponsorships, and emergency relief. However, despite all of their efforts and contributions a certain commercial that Coca-Cola aired during the 2014 Super bowl caught many peoples attention.